Motocross and Me free essay sample

By what means will your quality improve our locale? An unbelievable inclination overpowers me as I sit three feet over the ground, wind blowing past me 30mph, and my lone security is my equalization. This is my life, 40 riders all-focusing on a similar objective, to win. I contrast myself with motocross in light of the fact that it’s my life, put in a game. Motocross is free and about individuals having a similar objective, which to me is the equivalent with school. Motocross has good and bad times; I am continually thinking about what will occur straightaway, or whom I am facing. I have been riding for a long time at this point, and from that point forward I have made me fully aware of another viewpoint. I was before the one in the corner continually shaking, getting apprehensive when somebody would converse with me, particularly on the off chance that it was a kid. Motocross has let me come liberated from my shell and act naturally. We will compose a custom paper test on Motocross and Me or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At the track everybody is neighborly contrasted with school, continually making a difference. Don’t misunderstand me, individuals are pleasant at school as well, yet at the track they don’t judge you for what you do or your ability level. I have picked up companions and information from this experience. I race with the two ladies and men. Despite the fact that motocross is known to be a man’s sport, ladies may one day be the dominators. The women’s class has gone to be my closest companions. They have instructed me that triumphant isn’t everything, â€Å"if you can’t acknowledge losing, you can’t win,† I have taken this to be one of the statements that just may change the manner in which I take a gander at things. There is this young lady; she is hard of hearing, and a genius motocross racer! Her name is Ashley, on the off chance that I were she, I would have never envisioned it to be conceivable, to race motocross with other ac e racers. That just goes to show you can do anything you set your attention to. I might one day want to meet her; she also is 17 years of age and has confronted a lot more difficulties. She can’t hear if a rider is coming up behind her, and depends on shadows. She can’t hear when she needs to move, and depends on vibration of the bicycle. She is a motivation to me, and numerous other female riders. It just demonstrates that you can’t consistently be extraordinary at all that you do; you need to lose and fall as well. Triumph wouldn’t feel so incredible except if you needed to work for it. I have confronted difficulties through motocross, awakening at 4 a.m. to prepare for a race that will last throughout the day. Watching somebody you love get sent to the emergency clinic, and not recognizing what their condition is. I have needed to manage track-show also, truly, it is generally individuals not judging and being decent, yet like most places there are ind ividuals that may cause dramatization and ruin one another’s notoriety. I have experienced what I think, every last bit of it. Somebody once let me know, â€Å"always recollect where you originated from, you also were once at the bottom,† this is valid. You also were once composing a school exposition to dazzle, you may likewise realize it is very nerve raking and it takes numerous attempts to take care of business, regardless of whether it isn’t precisely at the point you’d like it to be. Getting a â€Å"A† in school or acclaim on this paper would be nearly as incredible as passing the high contrast checkered banner before any other individual. In spite of the fact that I have not done it yet, I am resolved, I have one trophy yet to get, and that is first.

Yevtushenkos Babi Yar Essays - The Holocaust In Ukraine,

Yevtushenko's Babi Yar Babi Yar, a sonnet composed by Yevgeny Yevtushenko, recounts to the story of the Nazi intrusion into a little piece of Russia, wherein, all through the length of World War II, more than one-hundred thousand Jews, Gypsies also, Russian POW's were ruthlessly killed. Be that as it may, what is one of a kind about this specific point of view is that the storyteller isn't a Jew, be that as it may, a simple spectator who is dismayed at the outrages that occurred during the Holocaust. It is through inferences, just as other abstract gadgets, that Yevtushenko clarifies harshly the absurdities of the scorn that caused the Holocaust, notwithstanding the storyteller's relationship with the Jews and their history of abuse. Maybe, the best scholarly gadget utilized in Babi Yar is the reference. The primary clear inference found in the sonnet is the one concerning Egypt(line 6). This reference beholds back to the Jews' oppression in Egypt before they become a country. In line 7, the storyteller makes reference to in what capacity numerous Jews died on the cross. The explanation behind these underlying suggestions in the main segment is clear. Yevtushenko is building up the historical backdrop of the Jewish individuals, being one of abuse, bias, and guiltless casualties. The following deception in the sonnet is a reference to the Dreyfus Affair, a progressively present day show of unreasonable and enthusiastic enemy of Semitism. It is in the Dreyfus undertaking that an honest man is blamed for undercover work and is sent to prison for over ten years, notwithezding a mind-boggling sum of proof highlighting his honesty, essentially in light of the fact that he is a Jew. Yevtushenko utilizes these implications to pave the way to his referral to a kid in Bielostok who is killed by the Russian basic society. Plainly, The storyteller is showing a thing or two with a double message. Right off the bat, he is educating the peruser regarding the detestations that occurred in Russia during the Holocaust. Maybe significantly all the more a crime, be that as it may, is the reality that mankind has not gained from the past considering the way that this scene is simply one connection in a long chain of fear. Yevtushenko proceeds to imply Anne Frank, a youthful Jewish young person who abandoned a journal of her contemplations and dreams, also, how the Nazis strip her of any potential future she has when she is killed in the concentration camps. Plainly, the implication makes pictures in the brain of the peruser that simple depictions by means of the utilization of words proved unable. Another viable scholarly gadget utilized in the sonnet is the first individual story in which the storyteller relates to those casualties which he depicts. This is found for the situation where the storyteller says I am Dreyfus, or Anne Frank, I am she. The storyteller doesn't guarantee to underezd what the emotions and contemplations of these individuals are, yet Or maybe, he is recognizing the way that they are feeling, hated what's more, reprimanded and that not at all like the remainder of the world who turned its head, or the Russians who really abetted such shocking violations, this gentile storyteller can not relate, sympathizes with his Jewish brethren. Another incredibly ground-breaking gadget utilized by Yevtushenko is the detail of depiction and symbolism used to portray occasions and sentiments that are in both those whom he relates to, just as himself. I bear the red characteristic of nails(line 8) appears to incorporate a significant part of the enduring that the Jews need to persevere. The announcement is right around one of a converse execution in which the Jews are killed furthermore, presently need to endure with bogus incriminations, blood slanders, and Massacres for the length of time. The writer portrays obviously the disdain the vast majority have for the Jewish individuals and what number of these individuals supported in the barbarity . In line 13, for instance, the artist discusses yelling women in fine unsettled outfits who shake their umbrellas in my face. moreover, Yevtushenko additionally delineates unequivocally how the bar aces celebrate at seeing (a Jewish boy's)blood spray and spread over the floor. The differentiation old enough in Babi Yar is likewise very successful. In the last three segments, the peruser discovers that the storyteller is recalling the past, grieving the individuals who have died.

Network - Problem Solving Report Example

Network - Problem Solving Report Example Network - Problem Solving Report â€" Math Problem Example > Q1. Concept of polling and its effect on network congestion and saturationThe switched Ethernet was developed to cub the problem of increased load in a network system that would often result to saturation in a classic Ethernet system. Polling is done on the switch to establish the required bandwidth for a real time system established within the protocol 802.16. In so doing, the capacity of the network is efficiently utilized. Whereas collisions are avoided in the use of a switch relative to the hub, without necessarily using the CDMA/CD algorithm, it is still significant to note that a single port within a switch may receive two frames at the same instance of time. Thus buffering is still a requisite tool of consideration. With many frames send to the buffer and with relative speeds of transmission, dropping the frames is bound to happen. Thus polling could still solve the potential event of discarding the frames when the limited buffer space is filled. It could be applied by allo wing network subscribers being polled at set intervals to determine the required bandwidth and hence the switch device could sort the frames based on the bandwidth before porting them to the destination address. A hub also can be ported and polled to one of the destination for concentration of the frames and hence free the port buffers during a busy state. The advantage of polling the destination thus stands in that if a large bandwidth is required for transmission, the extra frames could be send to the concentration hub and hence queued and would avoid dropping. The main disadvantage would be a slight reduction in speed and also complex design for the switch to include the operation in its algorithm. (A Tanenbaum, 1944, 290) Token bus data transmission on devicesThe token bus technology, though apparently has become deprecated employed the use of a token passing between devices that are connected to a network. The token bus is a logical topology that is best employed in a ring ph ysical topology. Devices in the network would have a token circulating through the network with the destination address of the recipient device, and with the frames that need to be delivered. Each device in the network would receive the token, check the address and decide whether it matched or not. In case the token had the device address as its destination then it would read it and receive the frames, otherwise it would pass the token to the next device. The Token once it has delivered the attached frame would then be released and free to be picked by another device that has a send request. Thus in the token bus topology, the bus line is always active and there are no idle states upon the bus line. Thus in the token bus protocol, the sending device has control of the token which carries on frame a time, before being available again for any other device to use it. Negative impacts of collision and broadcast on the throughput of an Ethernet. Using bus topology: In a bus topology, t he backbone line of data transmission is only available when no device is transmitting. This ideally limits the use of the main resource to only two devices that have taken hold of the resource. Thus in the incident where the network address of recipient is multiple, delivery of the message won’t be instant since only two devices can communicate at a time. The overall speed of the network is greatly reduced and any other device cannot send data frames until the sender releases the bus after transmitting to all its recipient. Also, since the bus topology has only a single bus to be shared by all devices that have been connected to the network, a wrong address would mean that the bus won’t be released thereby blocking other devices from communication. As a result the network would be suspended indefinitely and thus lowering the overall throughput of the network. The idle time also when no device has data to send reduces the efficiency of the network rendering it cost ineffective . Repeaters:

The Biological and Sociological Explanations of Crime

In this essay, I will be aiming to accurately compare and contrast the strengths and weaknesses of both the biological and sociological explanations of crime. Firstly, I will give a brief overview of what both the biological and sociological explanations of crime mean. I will then create a paragraph that explains the strengths and weaknesses of the theories within the biological explanation of crime; such as Lombroso’s ‘Criminal Man theory’ and Sheldon’s ‘body type’ theory Chromosome’ theory as they are relatively controversial topics within Criminology. I will then form a paragraph regarding the strengths and weaknesses of the psychological explanation of crime, by discussing theories such as ‘psychoanalytic theory’ and ‘social learning theory’. I will then conclude the essay by summarising the content of the essay and giving my own point of view on the situation. Biological explanation of crime The first biological explanation of crime that I am going to look at is Cesare Lombroso’s. Lombroso (1835-1909) was an Italian criminologist who completely rejected the thesis of ‘Classical School’, which suggested that crime was in fact a specific characteristic developed by human nature and instead had the idea that criminality, was actually inherited. From this idea, Lombroso developed his own theory of deviance, the criminal man theory (1876); which suggests that by looking at someone’s constitution; such as their physical appearance, it will indicate whether they’re a ‘bornShow MoreRelatedThe Crime Of The Criminal Justice System845 Words   |  4 PagesThis include the different theories of crime and how they have an impact the criminal justice system. Some of this theories are the Biological studies, Psychological theories, and last the Sociological theory all are used as different methods of explaining why crime exists. Biological theories are the biological explanations of crime. A famous theorists Cesare Lombroso, founder of the Italian school of Positivist Criminology. His biological explanation of crime, was that criminal behavior were geneticRead MoreThe Causes Of Deviant Behavior, Psychological Approach And Sociological Approach1676 Words   |  7 Pagesbehaviour, including biological approach, psychological approach and sociological approach. This essay will be using two criminological perspectives which are the biological and sociological explanations to analyse the causes of crime in depth, and evaluate the two perspectives and the related criminological evidence. Sociology encompasses a very wide range of theoretical perspectives, especially crime and deviance, in which sociological criminologists particularly focus on emphasising crime as a socialRead MoreWhy do individuals commit crimes?1381 Words   |  6 PagesTHEORIES OF CRIME Uka 5 THEORIES OF CRIME Uka 6 Can I Have Some Theory With That Crime? Why do individuals commit crimes? Society today is very well concerned with this matter. In todays time, there are psychologists, criminologists, biologists, and sociologists searching for an answer. In reality, the answer to this question is very hard to find out. However, for centuries, researchers of all kinds have been persistent in analyzing criminals for an answer. The scholarly attention to crime from variousRead MoreThe Theory Of Body Types, And The Y Chromosome Theory1194 Words   |  5 PagesMarch 26, 2016 Deviance Many different theories exist regarding deviance. Biological, psychological, and sociological perspectives have applied their different thought processes to produce many theories. Some of these ideas have been discredited, however some remain significant today. Sociological theories differ from biological and psychological theories by looking at external factors rather than internal ones. Biological theories on deviance are the result of looking for answers that are specificRead MoreThe Theories Of Crime And Crime1271 Words   |  6 Pagesout explanations and theories about crime and those circumstances what encourage people to become criminals. Researchers of crime have looked of issues from different approaches, such as biological, psychological, and sociological. These developed thoughts created a fundamental basis of the criminology as a science and become to one of the most important issues of discipline. Furthermore, they figured out thoughts about who are criminals and how to recognize, and treat them. One of explanation ofRead More Social Norms1709 Words   |  7 Pagesbestowed upon them by authoritive figures such as the enforcers of law. There are many universal types of deviance throughout societys over the world such as alcoholism, addiction, mental illness and homosexuality. All of these may be a result of biological and social constructionist theor ies of deviance, this essay will define the opposing differences and the relation of the two in this essay. Both hold contributing factors to the construction of deviance in society, but are both highly conflictingRead MoreThe Theories Of Crime Causation1076 Words   |  5 Pages This paper will examine the three main theories of crime causation which comprise the Criminological Theory as well as provide some examples of each. The three main theories of crime causation are biological, sociological and psychological. Each of the three theories have come a long way since their inception and continue to be updated due to new findings through technological and medical advances. It also must be noted that these are theories and due to various factors and drawbacks to eachRead MoreEffectiveness of the Individual Explanation in Comparison to Social Explanation of Crime937 Words   |  4 Pagesthe effectiveness of the individual explanation in comparison to social explanation of crime s, I will draw upon the theory of positivism and strain. There are controversies in which evaluation is the most effective. Unquestionably, both standpoints do have it limitations and strength, I will draw upon case examples and researches of both views in order to critically assess both effectiveness in explaining the occurrence of crimes. Individual explanation of crime is an approach ought to convey thatRead MoreBiological and Classical School1265 Words   |  6 Pagesunderstanding social behavior of criminals. The members of this school used the approach to the study of crime, which became known as criminology. Positivists saw behavior as determined by its biological, psychological, and social traits (Williams McShane, 2009). This paper will compare and contrast the Biology/Biosocial theory of the Positive School theory of crime and the Classical School theory of crime. Positive School The Positive School began around the late nineteenth century. Auguste Comte,Read MoreThere Is A Wide Array Of Theories About The Cause Of Crime1102 Words   |  5 Pageswide array of theories about the cause of crime ranging from predisposition to environmental factors. Research and development of these delinquency theories have progressed and been categorized by biological, psychological, and sociological theories. A major biological theory is Richard Dugdale’s theory of inheritance. There are several psychological theories with two of them being intelligence theory and Sigmund Freud’s personality trait theory. Sociological theories includes Emilie Durkheim’s functionalist

Children and Technology Growing Up in the Modern World...

Children growing up in the modern world of today would rather stay inside and play on the internet, watch television, or play video games than go outside and play. Serious repetitive strain injuries suffered after spending hours glued to game consoles is up 60% since 2002 (Par. 5 Clarke). Technology and modern society have created lifestyle changes that are detrimental to the well being of children. First, this paper will discuss the effects of technology and modern society on the physical and mental health of the children. Second, the paper will discuss the dangers to children resulting from new technology. Lastly, the paper will discuss the modern lifestyle changes in families and their effects on the children. Children†¦show more content†¦According to a case study done on Amish and Mennonite families that have resisted new technology, children in such cultures tend to be leaner than their modern society counterparts (Pg. 1 Bassett). Amish and Mennonite lifestyles still i nclude physical activity to obtain the basics of life - food, shelter, and clothing. The children are required to help on the farm with daily chores without the use of modern equipment. They do not have the modern conveniences of transportation . Inactivity in children is a contributing factor to childhood health problems and modern technology has to except partial blame for the inactivity of modern society children. The average U.S. child now watches 2.5 hours of television per day along with an increase in time spent on video games and computer and internet use. There is also evidence of a decreasea decrease in walking related transportation and an increase in the use of privately owned vehicles (Pg.2 Bassett). All of the above factors explain the increase in childhood obesity for the children growing up in the modern world. The Amish and Mennonite cultures are similar to the world before technology. They do not include the use of televisions, computers, video games, and autom obiles in their lifestyle. Some results of studies on Amish and Mennonite children show that Amish children have dramatically lower obesity rates. The study also revealed Amish children take 5000-6000 steps per day moreShow MoreRelatedThe Effects Of Technology On Younger Children1319 Words   |  6 PagesHealth Effects from the Use of Technology in Younger Children The modern times we live in today are constantly changing in hopes that we as humans thrive successfully. To be more specific, technological advancements are driving our society into new feats that could never be imagined in the past. Thanks to this technology, we have excelled in vital fields such as medicine, education, engineering, and many more aspects that can be considered vital for our benefit, let alone our existence. Modern technologyRead MoreTechnology And Its Harm To Future Generations Essay1067 Words   |  5 PagesTechnology And Its Harm To future Generations Will the usage of computers in a classroom setting result in adverse effects on young future generations? No doubt, for years has this been an ongoing argument concerning the educational system. Because computer use is promoted in schools, and because computers are so ubiquitous, children have a great deal of exposure to them. Not everyone, however, is comfortable with the use of computers by young children. Educators, Professors, Parents, and SchoolRead MoreEssay Food Secuirty and Malnutition in the World829 Words   |  4 PagesThe growing population of over seven billion has caused many people to worry about food security and malnutrition. Currently, there is enough food to feed everyone in the world but equal distribution is a major problem. However, with the growing population food security will become an increasingly significant problem because there will not be enough food for everyone. Likewise, as more countries are starting to develop, their dietary need and demand for be tter food increases. Developing countriesRead MoreSocial Media Plays an Important Role on How Children Act730 Words   |  3 Pagesare changing, new technology is being invented, new things are trending, and it could be ruining childrens childhood. Young children are too often being exposed to inappropriate things online, tv, and even at school. They are very easily influenced, so any little thing they see can affect their entire view on what is right and what is wrong. Children also spend endless hours doing nothing except staring at screens, which could lead to mental and/or health issues. New technology is making bullyingRead MoreThe Impact Of Technology On The Brain1224 Words   |  5 PagesFor the generation of millennials, technology has been around probably as long as they can remember. However, the presence of technology has effects on development that are not necessarily for the better or worse. Robin Marantz Henig in her essay â€Å"What is it about 20-Somethings† writes of a developing phenomenon that could become a new stage of life, â€Å"emerging adulthood†, and whether supporting it is the right idea. In the article â€Å"The Limits of Friendship†, Maria Konnikova discusses the Dunbar numberRead MoreTechnology Is The Work Place Environment1447 Words   |  6 Pagesthat technology is affecting is the work place environment. Many companies and jobs are using cutting-edge technology to help make work easier. More than 81% of employees work using their personal mobile devices and 33% of Americans use at least three devices for work (Miller-Merrell, â€Å"46% of Managers Believe Employees Misuse Social Media and Work Technology†). Using technology can make it easier to get ahold of someone faster and to draw more attention over the World Wide Web. The web can be usedRead MoreGlobalizatons and Cherokees673 Words   |  3 Pagesevery changing world. Once a culture of people that held high their beliefs and way of life w as nearly an extinct culture after the European, and colonization forced these people out of their land. It is important to see look at the affects that globalization has on the Cherokee people because looking at this we can see how globalization affects human dignity both in a positive manner and in a negative manner. The education institutions that are on the boundary give the Cherokee children the right toRead MoreNegative Effects Of Digital Appliances1236 Words   |  5 Pages Negative Effects of Digital Appliances Digital appliances have rapidly taken over everything people do from communication to planning events, and consumers do not always understand the negative effects. The negative effects include a lack of social and educational development in a child. Issues such as relationship compatibility are prominent. Digital addiction and cyberbullying can lead to serious life-changing health issues. In our ever-growing technological world, more digital appliancesRead MoreEducation, Communication, And Evolution Of Human Intelligence Essay1591 Words   |  7 Pages and evolution of human intelligence, technological advancement in the world today has grown to unprecedented levels. For example, as a result of technology, patients can remotely interact with medics located in different parts of the world through telehealth/telemedicine. In the field of education, students do not necessarily need to visit libraries to access books; there are several soft copies of books online that they can acces s from the comfort of their desktop computers, laptops or even mobileRead MoreSocial Media And Its Impact On Society Essay1560 Words   |  7 Pagesenvironment that has been created, it can never fully replace the value received from personal interaction with others. The short film titled, The Library Book, perfectly illustrates this as the characters within the film learn to assimilate in a society dominated by social media. The actions of each character and their surroundings are an indicator of both the advantages and negative aspects of technology. As depicted in the film, social media has had a growing impact on how society performs routine

Media ethics in advertising Free Essays

Media ethics is defined as, the norms or standards of behavior that guide moral choices about the conduct of dealing with particular ethical principles applied by the media organizations, while advertising ethics is an emotional process that is normally applied by the media organizations to reach the general public, with a core objective of creating persuasion to the audiences to take a particular action on a particular product or event being advertised. Although there are no laws governing the communication process carried out by most advertising agencies, the media organisation pursuing the advertisements are basically regulated by the self organisation so as to ,maintain the standards and reputation of the media organisation to the public. The advertising media may include; advertising agencies, news papers, films, television stations and radio stations depending on the preferences of the product manufactures. We will write a custom essay sample on Media ethics in advertising or any similar topic only for you Order Now [1] In this case, we find that most businessmen use the media as their means of promoting their products to the market, through advertising, which is said to increase the audiences’ need for consuming particular products that are presented by the media, and its through this advertising that the society is notified of the presence of a new product in the market, we see that once a product is bought, another product emerges in the market. Therefore, advertising is used to influence the decision making process of a particular audience to purchase a particular product due to desires created by the media through its attractive presentation of the products quality. In this case, the audiences are said to be a major factor in median advertising communication, since it is through the audiences that the conveying and sourcing of information by the media for business organizations is made successful. The media itself regards the audience as being passive in the interpretation of media messages. And it is in this messages that the media gets the power to influences the audience. These audiences can be noticed by the specific needs that are always specific, whereby they are forced to look upon the media so as they can derive their satisfaction.[2] The audiences are therefore, forced to tolerate various advertising information done by the media depending on their desire to fulfill their specified needs.   Personality under this, we find that the audience have the urge of using the advertisements on the media wanting to compare themselves with other people in the society, or even compare their lifestyle and situations with others so that they can identify their status in the society, therefore they are forced to watch, read or listen to particular media items despite the fact that they are adverts. The need for dependency makes the audience to be looking upon the media to be given information about the events taking place and the products present in the market globally, so they have to tolerate the messages by the media so as they get the information about a particular event taking place. In this case we find that the audience read, listen and interpret the message depending on their socio-economic class, gender, age, education and their ethnic backgrounds, in this manner we find that they are influenced by the media to carry out a particular action or even to copy the concepts of life shown in the message that is put across to them through advertisements. We see that the audience is made aware of the product and how they are to obtain it. Awareness is a stage where a consumer or the audience must have the knowledge of the existence of a particular product in the market, this is because, if a buyer is not aware of the product then there will be no action taken on the purchasing process and the business owner is likely to undergo losses due to lack of the market for its product. The media also creates interest to the audience about a particular product, he intends to buy, and therefore, he is persuaded by the content of the message presented by the media that the product is relevant to his needs.[3] Through the media, understanding is imposed on the audience whereby, the consumer should be able to know how the particular product will meet his needs, thus the media includes the benefits and the procedures of using a particular product, under this, and the media practices its role of educating its audience. Media ethics plays a major role in the creation of attitude of the audiences; under this, the consumer must be able to develop a positive feeling towards the product, depending on the persuasive message given by the media about the product. And finally we see that the audience is led to the purchase of the product, although it may take some time later after trying to get the shop that stocks the favorite this also enriches both the business and the media when the goods are sold. So, most media houses take this advantage of their presentation of the product to give various products false information so that, it may get its awareness by the audience. We find the advertisers use various methods to influence the society at large, this include: Disinformation is the passing of false information by the media. This act include   the giving out of counterfeit information or photographs   about a particular product, with an intention of misleading the audience by convincing them to believe the untruth statements, so that they engage in a particular activity so as the source of the particular information may benefit. This practice is not only practiced by the business owners, but it is also used by various political leaders and the government, who influence the media organizations to disseminate certain information that is meant to undermine other leaders in the government and through this, we find that the audience are led to take an action depending on the message given to them by the media who are surely, aware that the information included in the advertisement is not true.   This is usually referred to as false advertising in which the advertising agencies use a deliberate untrue statement to gain a profitable advantage; under this many consumers are persuaded to engage in business transactions or activities that will fulfill the need of the advertisement.[4] The business owners are said to using the following methods to influence the consumers to purchase their products this includes: Pricing Methods; this is the most applied practice by most business owners, it is said to be the prime way to deceit consumers into paying more than the advertised price, we find that, they advertise a particular sale price and when one gets to the shop he finds that the price is not the exact advertised price in the media. The other method applied by the business men is the introductory offer, this applied only for a period of time, where we see that when a new product is brought into the market, there is always an introductory offer to the consumers and after the expiry of the introductory time, the consumers who had accepted the first offer are not noticed on the changes and they are found to be buying the products thus benefiting the producers. The intention for this is to have the consumers to get used to the first offer whereby they continue buying the products without the knowledge of an increase in the price; this practice is usually used on the selling of electronic appliances. The other deceptive method used by the advertisers is the; misrepresentation; this is a situation where, a particular product is given some descriptive values that it actually doesn’t carry, this is mainly used to mislead the consumers that a particular product posses, an example of this is the case where most consumers were misled by a message showing that a higher level of animal care is provided, than was actually the case by the United Egg Producers’ logo on egg cartons   which said â€Å"Animal Care Certified† [5] Other producers are better known for misleading their consumers by the use of over sizing and under sizing the packages of the products, we find that most of the packages are packed leaving some vacant spaces at the top, this is basically found in products that are normally packed in cans and this character is not noticed until it is purchased and opened by the consumer, this is mostly deceptive where the consumer is convinced that the weight and size of the product is worth the money he is paying for the product. This method is deceptive in a manner that we find that the packaging is of the same size but it carries a less product than before. Thus the consumers continue buying the products knowing that the quantity of the product is still the same as it was in the beginning, and the unethical practices appears when the label on the product is changed to be a sign of the new amount of the product, but it is always presented in a manner that is not easily noticeable. Sexuality is another concept used by most businesses whereby, it is argued that this method is the most effective for drawing the consumers’ immediate interest, holding it and, in the long run, introducing a product that associates with that interest created by the media. In this case we find that various images of pretty women are related to an advertisement which does not accurately connect with the characteristics of the product being advertised. This method is normally used in advertising cosmetic products, whereby the display of sexual acts are highly said to be explicit to the consumers thus enhancing attractive features of the products. The sex appeal may be presented in an electronic media such as the radio, where there is a limitation on visual activities; therefore the advertisers opt to use a voice that reveals a particular emotion after the use of the particular good, while in print and television media the use of sexual images is exclusively used.[6]   Though this advertising may also have some negative impacts on the audience whereby, we may find that the person may not be able to fulfill the desires created in him on the purchasing of that particular good due to the economic status of the audience, then the person ends up creating anxiety, stress and frustration depending on the kind of information given by the media. The media organizations and the business owners are advised to be loyal to its audience and the consumers of their particular products so that they can keep the ethical standards and reputation of their organizations. References Couldry, N. and Curran, J. (2003): Contesting Media Power, Alternative media in a Networked world, Lanham and Oxford, Rowman and Littlefield. Christians, C. G. et al. (2004): Media Ethics, Cases Moral Reasoning; 7th Edn: New York, Allyn and Bacon. Croteau, D. and Hoynes, W. (2000): Media Society: Industries, Images and Audiences, Second Edition, Thousand Oaks, Pine Forge Press. Patterson, P. L.   and Wilkins, C. (2004): Media Ethics, Issues Cases, 5th edition: New York, McGraw Hill Richards, J. I. (1990): Deceptive Advertising; Erlbaum at p. 20. [1] Richards, J. I. (1990): Deceptive Advertising; Erlbaum at p. 20. [2] Richards, J. I. (1990): Deceptive Advertising; Erlbaum at p. 20. [3] Patterson, P. L.   and Wilkins, C. (2004): Media Ethics, Issues Cases, 5th   edition: New York, McGraw Hill [4] Patterson, P. L.   and Wilkins, C. (2004): Media Ethics, Issues Cases, 5th   edition: New York, McGraw Hill [5] Couldry, N. and Curran, J. (2003): Contesting Media Power, Alternative media in a Networked world, Lanham and Oxford, Rowman and Littlefield. [6] Croteau, D. and Hoynes, W. (2000): Media Society: Industries, Images and Audiences, Second Edition, Thousand Oaks, Pine Forge Press. How to cite Media ethics in advertising, Essay examples

The Pros and Cons of Genetic Engineering free essay sample

The most prominent and perhaps the most acceptable reason given for genetic engineering is its potential use in preventative medicine. A few cells from an embryo could be genetically analyzed to detect harmful mutation or predisposition towards disorder, at which point action could be taken either through somatic cell or germ-line gene modification. In 1993, the gene that causes Huntingtons Disease was located, and scientists are currently trying to determine its normal function (The Benefits of Genetic Engineering). Assuming researchers succeed in this endeavor, genetic engineering could then be used to eliminate a debilitating and ultimately fatal disease that affects approximately 30000 Americans and that has the potential to affect 150000 more through genetic inheritance (Huntingtons Disease). In 1997, a group of scientists successfully diagnosed familial adenomatous polyposis coli, the dominant cancer predisposition syndrome, in three preimplantation embryos. This type of cancer predisposition affects 1 in every 10000 people America, Britain, and Japan, making it a relatively common malady (Ao, 140). We will write a custom essay sample on The Pros and Cons of Genetic Engineering or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Schizophrenia has been shown to run in families; even adopted children of schizophrenic parents are ten times more likely to develop schizophrenia, regardless of whether or not their adoptive parents are affected (Bernstein, 518). Lastly, birth defects such as downs syndrome could be eliminated through genetic engineering (Resta). A more ambiguous reason for genetic engineering is the elimination of common defects that vary in seriousness, such as sensory impairment. Dozens of chromosomes linked to hearing impairment have been located (Ruben, 33). Although treatment for such conditions initially looks promising, as the elimination of complete blindness or deafness would alleviate hardships caused by these disabilities, removing serious sensory conditions and actually raising sensory ability to a level above normal are separated by a fine line. Due to relatively recent historical events, predominantly the practices of the Nazi party before and during World War 2, eugenics is rightly seen as a major risk to developing genetic engineering technology. Eighteen percent of people interviewed in the United Kingdom said that if they could choose, they would make their child less likely to exhibit aggressive or alcoholic behavior (Henig, 58). Technically, if the gene for this behavior were isolated, it most likely could be altered, but it should be understood that a genetic predisposition towards a certain behavior neither guarantees that the behavior will manifest nor does it guarantee that the behavior will not be apparent even if the genetic predisposition is not present. Thus, not only is genetically engineering behavior morally and ethically questionable, it is highly unfeasible. Also, whether genetic engineering is undertaken for good or bad, the quality of the outcome must be considered.

50 Rhetorical Devices for Rational Writing

50 Rhetorical Devices for Rational Writing 50 Rhetorical Devices for Rational Writing 50 Rhetorical Devices for Rational Writing By Mark Nichol Is rhetorician on your resume? It should be, because I’d be surprised if you haven’t employed one or more of the methods listed below for conveying emphasis to your writing. Rhetoric, the art of persuasive written or spoken discourse, was developed in ancient Greece, and every one of the terms below stems from classical Greek or from Latin, the language of the culture that inherited the Greek oratory legacy. But that should be no obstacle to adding these tried-and-true tools to your argumentative armamentarium, because brief definitions, as well as examples, accompany this exhaustive but by no means complete list: 1. Amplification An expansion of detail to clarify a point: â€Å"We few, we happy few, we band of brothers.† 2. Anacoluthon A sudden break in a sentence’s grammatical structure: â€Å"So, then I pulled up to her house are you still with me here?† 3. Anadiplosis Repetition of words, especially located at the end of one phrase or clause and the beginning of the next: â€Å"I was at a loss for words, words that perhaps would have gotten me into even more trouble.† 4. Anaphora Repetition of one or more words at the head of consecutive phrases, clauses, or sentences: â€Å"I came, I saw, I conquered.† 5. Anastrophe Inversion of word order to mark emphasis: â€Å"Enter the forest primeval.† 6. Antanaclasis Repetition of a word in a sentence in which a different meaning is applied each time: â€Å"If you aren’t fired with enthusiasm, you will be fired, with enthusiasm.† 7. Antanagoge The contradiction of a negative comment with a positive one, as in â€Å"The car wouldn’t start this time, but it least it didn’t catch on fire.† 8. Antimetabole Reversal of repeated words or phrases for effect: â€Å"Ask not what your country can do for you, but what you can do for your country. 9. Antiphrasis Ironic use of a single word: â€Å"It was a cool 100 degrees in the shade.† 10. Antistrophe Repetition of a word or phrase at the close of successive clauses: â€Å"You said he was late true enough. You said he was not prepared true enough. You said he did not defend his statements true enough.† 11. Antithesis Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean â€Å"extreme opposite†): â€Å"Many are called, but few are chosen.† The term can also refer to literary characters who, though not necessarily antagonists, represent opposite personal characteristics or moral views. 12. Apophasis Calling attention to something by dismissing it: â€Å"No one would suggest that those who are homeless elected to live on the streets willingly.† 13. Aporia A statement of hesitation, also known as dubitatio, in which characters express to themselves an actual or feigned doubt or dilemma: â€Å"Should I strike now, or bide my time?† 14. Aposiopesis Abrupt discontinuation of a statement: â€Å"If you say that one more time, I’m gonna † 15. Apostrophe Interruption of thought to directly address a person or a personification: â€Å"So, I ask you, dear reader, what would you have me do?† 16. Asyndeton Absence of conjunctions: â€Å"We cannot dedicate, we cannot consecrate, we cannot hallow this ground.† 17. Auxesis Exaggeration, often with sequential enhancement: â€Å"You found my purse? You are a hero, a prince, a god!† 18. Bdelygmia A rant of abusive language: â€Å"Calling you an idiot would be an insult to stupid people. Are you always this stupid, or are you just making a special effort today?† 19. Bomphiologia Excessive braggadocio: â€Å"I am the very model of a modern major-general. I’ve information vegetable, animal, and mineral.† Also known as verborum bombus. 20. Brachyology An abbreviated expression or telegrammatic statement: â€Å"‘Morning,’ he mumbled as he stumbled out of bed†; â€Å"I have three words for you, buddy: pot, kettle, black.† 21. Cacophony Deliberate use of harsh letter sounds: â€Å"The clash and clang of steel jarred him awake.† 22. Catachresis A hyperbolic metaphor, as in â€Å"Each word was a lightning bolt to his heart.† 23. Chiasmus This is the reversal of grammatical order from one phrase to the next, exemplified in these two well-known quotes about evaluation: â€Å"Judge not, lest ye be judged† and â€Å"A heart is not judged by how much you love, but by how much you are loved by others.† 24. Commoratio Repetition of a point with different wording: â€Å"He’s passed on! This parrot is no more! He has ceased to be! He’s expired and gone to meet his maker!† (etc., ad absurdum) 25. Dehortatio Imperative advice about how not to act: â€Å"Do not look a gift horse in the mouth.† 26. Diacope Repetition of one or more words after the interval of one or more other words: â€Å"People who like this sort of thing will find this the sort of thing they like.† 27. Diatyposis Advice: â€Å"Do unto others as you would have others do unto you.† 28. Distinctio A definition or clarification of a term: â€Å"What we will be seeking . . . will be large, stable communities of like-minded people, which is to say relatives.† 29. Epanelepsis Starting and ending a phrase, clause, or a sentence, or a passage, with the same word or phrase: â€Å"Nothing is worse than doing nothing.† 30. Epistrophe The repetition of a word at the end of each phrase or clause: â€Å"I swear to tell the truth, the whole truth, and nothing but the truth.† 31. Epizeuxis Epizeuxis, epizeuxis, epizeuxis! My favorite new word, also called palilogia, refers to nothing more than the repetition of words: â€Å"To my fifteen-year-old daughter, everything is ‘boring, boring, boring!’† 32. Hendiadys A conjunctive rather than a coordinate phrase: â€Å"I made it nice and hot, just the way you like it.† 33. Hyperbaton Excursion from natural word order in various ways: â€Å"Theirs was a glory unsurpassed†; â€Å"It is a sad story but true.† 34. Hysteron-proteron A reversal of logical order of elements in a phrase: â€Å"Sudden thunder and lightning drove them to shelter.† 35. Litotes This is the strategy of understatement often employed to provide subtle emphasis, frequently for ironic effect or to underline a passionate opinion: â€Å"The assassin was not unacquainted with danger.† 36. Meiosis A dismissive epithet, such as treehugger, or a humorously dismissive understatement (also known as tapinosis), such as the Monty Python and the Holy Grail gem â€Å"It’s just a flesh wound!† 37. Metanoia The qualification of a statement to either diminish or strengthen its tone, as in â€Å"She was disturbed make that appalled by the spectacle.† Traditionally, nay is often a keyword that sets up the shift, but no replaces it in modern usage except in facetious or whimsical writing: â€Å"You are the fairest flower in the garden nay, in the entire meadow.† 38. Paronomasia Punning wordplay, including any of many types, including homophonic or homographic puns, both of which are included in this example: â€Å"You can tune a guitar, but you can’t tuna fish. Unless of course, you play bass.† 39. Pleonasm Redundancy for emphasis: â€Å"We heard it with our own ears.† 40. Polyptoton Repetition of two or more forms of a word; also known as paregmenon: â€Å"You try to forget, and in the forgetting, you are yourself forgotten.† 41. Polysyndeton Insertion of conjunctions before each word in a list: â€Å"My fellow students read and studied and wrote and passed. I laughed and played and talked and failed.† 42. Scesis Onomaton Repetition of an idea using synonymous words or phrases: â€Å"We succeeded, won, and walked away victorious.† 43. Sententia The punctuation of a point with an aphorism such as â€Å"Don’t judge a book by its cover.† 44. Sentential Adverbs These single words or brief phrases emphasize the thought they precede, interrupt, or rarely follow. Examples include however, naturally, no doubt, and of course and, in informal writing, phrases such as â€Å"you see.† 45. Syllepsis Divergent use of a word in two phrases: â€Å"We must all hang together or assuredly we will all hang separately.† 46. Symploce A combination of anaphora and epistrophe: â€Å"To think clearly and rationally should be a major goal for man; but to think clearly and rationally is always the greatest difficulty faced by man.† 47. Synathroesmus A series of adjectives, also known as accumulatio, compiled often in the service of criticism: â€Å"You’re the most arrogant, selfish, self-absorbed, insufferable narcissist I’ve ever met!† 48. Synecdoche Substitution of a part or a substance for a whole, one thing for another, or a specific name used for a generic: â€Å"A hundred head of cattle were scattered throughout the field†; â€Å"A regiment of horse paraded by†; â€Å"The swordsmen unsheathed their steel†; â€Å"Do you have a Kleenex?† 49. Tapinosis Invective: â€Å"Get out of my way, you mouth-breathing cretin.† 50. Tricolon A series of three parallel words, phrases, clauses, or statements: â€Å"Tell me and I forget. Teach me and I remember. Involve me and I learn.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Top 11 Writing Apps for iOS (iPhone and iPad)Adverbs and Hyphens

12 Trucking Tips to Drive Safer This Winter

12 Trucking Tips to Drive Safer This Winter I don’t know about where you are, but here in New York, autumn has finally caught up to us. All the trees are racing to turn to yellow and red, and if this year’s anything like the last two, we’ve got some frigid temperature and blustery snowstorms to look forward to. Many drivers who find themselves in winter conditions forget some basics- they don’t change their driving skills or brush up on maneuvering and skid control. Make sure you’re up-to-date on the preventative safety skills that could save your life or someone else’s.If you’re still on the road this time of year, here are some important safety suggestions from the experts at Smart-Trucking.com.1. Slow DownThe speed limit may tell you the legal max, but it can’t read road conditions or understand delays in stop time the way you can. Don’t let your eagerness to finish a trip make you hurry when it’s not safe.2. Follow SafelyWhen possible, leave 1/4 mile bet ween you and the vehicle in front of you, and try to give space to the vehicles next to you, too. Remember that if you’re driving with a group, the mistake the front truck makes can impact everyone else.3. Get Out of the PackFor that reason alone, try not to drive in the packs traffic tends to organize itself into- your goal should be attaining the maximum distance around your vehicle.4. Don’t Fixate on Tail LightsIt can be tempting to focus on the lights of the car in front of you when visibility or weather conditions get overwhelming, but if you can see them you’re probably too close!5. Don’t Stop on the ShoulderOther cars and trucks in low visibility may not be able to figure out your truck has pulled over or even that it’s stopped, and they could slam into your rear axle before they knew what was happening. Try to get to a truck stop or weigh station- anywhere you can pull fully off the road.6. Don’t Try to Be a HeroEven if you pride you rself on always being on schedule or arriving before your deadlines, remember that pushing yourself when the weather is inclement is not worth risking your safety. Balance the pressure you feel coming from dispatches or service rules with concern for your life and others on the road.7. Don’t Jake BrakeBe especially aware of the risks of employing your jake brake and over-using your footbrake on icy and snowy roads. You may find yourself sliding and spinning out of control, especially when the trailer is empty.8. Pay Extra Attention to your Circle CheckMake sure all your systems are fully functional- you don’t want the defroster, the heater, the wipers, or the lights (particularly the brake and tail lights) to go down on you in the middle of a scary stretch of road. Make sure everything that has a level is full to capacity. If possible, have extras stored away in case you need to refill mid-drive.9. Stay Fueled UpFull fuel tanks mean extra weight on your drive tires, wh ich helps with traction and stability. Make sure your tires have enough pressure for winter driving, as well.10. Keep Your Lights CleanWhenever you can stop, make sure to clear off your head and tail lights, particularly if you’re equipped with LED lights. Make sure you’re visible, so other drivers can adjust if they need.11. Pack an Emergency KitYour kit should have necessities for servicing your truck, but also the basics to help you hunker down if necessary: a change of warm clothes, a bottle of water, hand-warmers, first aid kit, batteries, a flashlight, and flares. Also,  consider investing in portable chargers for any electronics you carry regularly.12. Get off the RoadWhen in doubt, use your common sense and best judgment about when it’s time to get off the road. It may make for a great war story to power through a terrible blizzard and make your delivery dates, but I guarantee people would rather remember the time you arrived a day late, alive and well , than the horrific accident that kept you from arriving at all. Know when to pull off the road. Remember that you’ll be the one ultimately held accountable for whether you drove or parked to wait it out.

Sex and Relationship Essay Example | Topics and Well Written Essays - 500 words

Sex and Relationship - Essay Example hese are often no longer connected to how a person is seen in legal or individual terms but some differences still divide people and cause debate where there should be none. Homosexuality or being gay is one such position where unwanted discrimination or even harassment may be conducted against a person. As discussed by the article, relationships between gay individuals should have as much legal value as they hold between straight couples. Denying this right becomes a negative influence on the relationships between gay couples. I feel that such positions are not only harmful for the gay individual against whom they are committed but also against the social setup since they harm the interests of a just and free society. What society needs to create is a legal structure for rights regarding homosexuals because the current situation offers protections to gays only pertaining to their individual rights but does allow them equal rights when it comes to creating a family. Heterosexual couples can adopt children much easier than homosexual couples. The tax/economic benefits given to heterosexual couples are much better than the ones awarded to a homosexual couple (IGLHRC, 2006). Of course, the single cause of the discrimination between the two sets of couples is their personal sexual lives. If our country remains divided on the issue and continues to enforce a pattern of discrimination against homosexual unions in marriage, we would only be reducing our total output as a country. By creating lesser human beings in legal terms and not allowing gay unions in marriage or gay rights as groups of individuals, the law makers of today would create problems for the society of tomorrow. There may not be an armed resistance movement, but the country would certainly be treating some of its citizens as lesser than the others. The Universal Declaration of Human Rights as given by the United Nations declares as its first article that, â€Å"All human beings are born free and equal in

Woman in Business Management Personal Statement

Woman in Business Management - Personal Statement Example Being a woman, I have always desired Jewellery and tilted towards diamonds. I had a strong inclination towards commencing my own Jewellery business but I had no practical know-how of market trends, supply and demand information, supply chain and distribution channels, consumer preferences and tastes, demographics, lifestyles, attitudes, and behaviors towards this industry. Unequivocally, I learned the aforementioned concepts during my academics, yet I felt I still need a near to accurate recognition of market facts, that to be honest, theory and books do not necessarily provide. A time came when I, fortunately, met an industry expert and a professional business executive, employed at Amrapali Jewels, a diamond Jewellery boutique located in Knights Bridge. After some formal introduction and discussion, I expressed my concern that I was interested in doing an internship in her industry. She appreciated my interest and provided some guidance and direction regarding the recruitment and s election process (test and interview procedure). In short, I successfully cleared all the stages and called for my internship. Â   Delighted by my progress, I joined the Jewellery Boutique. Before sharing my actual experiences at Amrapali Jewels, I first would like to describe my predefined objectives. As far as my Knowledge goals are concerned, I had an intention to gain an insight about the entire Diamond Jewellery Purchase and Sales process, comprising of Jewellery designing, supply, display, pricing, consumer preferences and face to face customer and direct marketing. I also wanted to know about security measures and precautions being adopted by the store for safety purposes.

Guernicas History Essay -- Art Paintings Pablo Picasso Guernica Essay

Guernica's History The word art is an encompassing one, vastly interpreted and with multiple definitions. In the case of Picasso's painting Guernica, art informs, educates and expresses. Its power lies in its ability to capture and compel an audience nearly six decades after the modern world's "other" day of infamy. To understand fully the painting that evolved out of the Spanish painter's outrage, one must know its context. "Why do you think I date everything I do? Because it is not sufficient to know an artist's works--it is also necessary to know when he did them, why, under what circumstances" (Picasso). An appreciator who knows the saga of Spain's historical fishing village is given a depth of experience that only a genius like Picasso could portray --"it may well be the most terrifying document on the horrors of war ever to be produced by an artist" (Wertenbaker 126). Most people do not even know that the ancient Basque village Guernica exits, let alone that one third of its citizens were senselessly slaughtered or wounded in little more than three hours. On April 26, 1937, German bombers attacked Guernica, an open city. The unprovoked attack began at 4:30, the busiest hour of a market day. The streets were jammed with townspeople and peasants from the countryside. Never before in modern warfare had noncombatants been slaughtered in such numbers, and by such means (Wertenbaker 1967). During the Spanish Civil War Franco's army was often assisted by Germany. The Nazi General Goering's policy was to use the Spanish Civil War as an arena for trying out the airmen and planes of his new Luftwaffe . The Condor Legion was headed by Wolfram Von Richthofen, the cousin of the near mythical Red Baron of the First World War. V... ...e bombing of the ancient Basque town would now be almost forgotten. Picasso's monumental painting reminds humankind of one of the first acts of modern "total war" waged against a defenseless population. Picasso's painting is the quintessential example of humankind's senseless inhumanity to humankind. It creates a horrific image of humankind with which the observer must reckon. Through the art of Guernica Picasso educates us not only about April 26, 1937, but also about humankind and our tradition of war. WORKS CITED Chipp, Herschel, B. Picasso's Guernica. Berkeley: University of California Press, 1988. Fisch, Eberhard. Guernica. New Cranbury: Associated University Press, 1983. Gordan, Thomas and Max Morgan. Guernica: The Crucible of WWII. New York: Witts, Stein, and Day, 1975. Wertenbaker, Lael. The World of Picasso. New York: Time-Life Books, 1967.

Food and Religion Essay

Food is a very important aspect in three main religions in the world, Judaism, Islam and Christianity. In a Jewish culture, food is often regarded in feasts or celebration such as the Passover. Jews usually prepare bread, wine, apples, nuts, cinnamon, eggs, lamb, vegetables, and cakes (McGilly, 2005). Islamic culture and Jewish cultures have almost the same type of cuisine and foods prepared especially during the early periods. Milk, lamb, breads, wine, apples, cheese, honey and dates are some of the common Arab foods. On the other hand, Christians are known for their bread and wine. Jerusalem, Egypt, and Middle East are in a desert region where early people lived as shepherds. They are called nomads because they move from place to place where there is plenty of food for their goats and herds of sheep. Wheat and barley were the common crops then used in making bread and cakes. Besides the nomads, there are also agricultural regions where different crops are planted. The plants by the early and present Israelites are much the same such as olives, honey, pomegranates, figs, date, grapes; and foods and beverages such as breads, cheese, yogurt, roast lamb, milk, and of course, wine. Wine is the most common beverage drank in occasions such as the Passover and wedding. Another major plant is the olive tree which is highly regarded because of its many uses such as oil for cooking, wood for fire, and medicine (â€Å"Great Feasts of the Bible,† 2002). Foods are the main ingredient in Jewish and Christian feasts such as the Passover. Passover is celebrated as the salvation of the Israelite slaves in Egypt. During the Passover, unleavened, roasted lamb, and bitter herbs are commonly prepared. Passover is celebrated in other regions as Easter (Christian festival) in America and Europe. Although celebrated in different dates and regarded as different occasions, they share a theme for both Christian holiday and Christ’s resurrection. Passover was also celebrated by Jesus Christ as his Last Supper before his death (â€Å"Great Feasts of the Bible,† 2002). REFERENCES: Great Feasts of the Bible. (2002). McGilly, J. (2005). Jewish Foods. Retrieved 16 September, 2007, from http://www. ilperetz. org/graduates/joshua_mcgilly. htm

The famous masterpiece Mona Lisa created by the late great...

The famous masterpiece Mona Lisa created by the late great Leonardo da Vinci was a true outstanding that really defined the aspect of art. This mysterious woman has numerous minds wondering what she’s thinking and the million dollar question â€Å"do her eyes actually follow you?† The context behind the story of this painting is so superior. It’s amazing that the painting was left unfinished after it was lingered for over four years, wasn’t complete. It speaks truth, in small significant details, about life, and shows the expression of unfathomable. The background information of the Mona Lisa stated. Mona Lisa was the wife of Francesco del Giocondo. Vinci began painting the Mona Lisa in the late 1503 and was unable to finish. This painting is a†¦show more content†¦He made all the color either balance or blend together. Also how the colors matches with color of the fame. He made a great choice by using mostly warm colors in his painting. He used colors such brown, nutmeg, red, and dark green, very Mother Nature type, colors take that describe her. The texture of was very soft and mellow. He wants to show that, this woman is a warm, loving and caring person. She’s also very motherly and devoted. You can see the glow in her face and nurturing of her second son birth. The light on her face showed the glow on her. Her eyes felt like you were looking into her soul and she was looking into yours. He used geometric shapes; the roundness of her head and on her fingers. You can see the symmetry on her lips and eyes but the asymmetry of the mountains. Vinci uses abundant of water base colors in this painting as well as some red. This was to let the background of the road to pop out. The soft colors also make the painting a more edgily and slightly rough. The way the he painted her was with a very light bush, it didn’t leave any marks from the brush. He balanced the dark and light colors together, so that it can bring out the beauty of the painting and the person. From every line and every stroke, he timed himself carefully, with patience and grace. He made his audience really go into a deep thought about life and the impact of careful thinking. He also made his audience see the beauty in a

Critique Honor and Violence in the Old South Essay

Critique: History and violence in the old south The main thesis of the book is honor and how it relates to every part of the southern way of life and culture. This book describes the ways honor is used to further prejudices and keep the ways of life in tact, even through the progressing society around them. He describes honor as an all†encompassing element of life and thought in the South. Honor was immortal and derived its value from the opinions of others through a complex but well†understood, and apparently, well†adhered social hierarchy. Wyatt-Brown builds a convincing case that honor provides structure and implicit discipline for an ordered and hierarchical society. The details of this southern society of honor are revealed through†¦show more content†¦The largest of his foundational chapters deals with sexual honor. Wyatt†Brown paints a picture of a singularly depraved and sordid society. The essence of his argument centers on the dichotomy betw een women’s weakness and power. It would have been better argued from a different point of view about power and points of leverage instead of a stale discussion of women’s matriarchal power over hen†pecked husbands balanced against the dependency of women and their requirement to marry to avoid barrenness and shame. He is particularly challenged by the ideal of a southern woman who is to be â€Å"not only ethereal but also hardworking, politically aware (though never ‘to mingle in discussion’), and prudent in household management† (p.35). I think he could have done a much better job in describing the black†white sexual relations as well, while highlighting the differences and the social preeminence of the white classes over the black. This book is ultimately a one-dimensional study of a very complex society. I think it is written without objectivity. He never tells the story from the side of the white slave holders. Though most, if not a ll of his writing is true, this book only sheds light on one side of the topic and therefore cannot be taken as absoluteShow MoreRelatedRacially Based Jury Nullification : Black Power Essay1026 Words   |  5 Pageshis conclusions, and whether these conclusions apply today. Summary of Article Paul Butler is an African American lawyer whom practiced as a prosecutor (2) specializing in white collar criminal defense and civil litigation (3). He graduated with honors from both Yale University and Harvard Law School (4). Butler is currently a law professor at the Georgetown University Law Center (5). Paul Butler is now considered a scholar in racial law (6). This particular article enters into this subject. TheRead MoreLetters to Birmingham Analysis1728 Words   |  7 PagesAquinas and Socrates. His comparison would seem to indicate that he shares an affinity with them. However, the clarity with which he makes his arguments and the dedication to a single premise strikes most strongly of Kant. Just as Kant’s magnum opus, Critique of Pure Reason, attempted to completely upend a previously accepted mode of thought, so also was King’s work devoted to a single objective: the protection of civil disobedience as a form of protest such that the Civil Rights Movement cou ld continueRead MoreMartin Luther King Jr.s Letter From Birmingham Jail1726 Words   |  7 PagesAquinas and Socrates. His comparison would seem to indicate that he shares an affinity with them. However, the clarity with which he makes his arguments and the dedication to a single premise strikes most strongly of Kant. Just as Kant’s magnum opus, Critique of Pure Reason, attempted to completely upend a previously accepted mode of thought, so also was King’s work devoted to a single objective: the protection of civil disobedience as a form of protest such that the Civil Rights Movement could continueRead MoreEssay On Slut Shaming1925 Words   |  8 Pagessexual than society finds acceptable. Slut-shaming is used against women by both men and women. Jessica Ringrose has argued that slut-shaming functions among women as a way of sublimating sexual jealousy into a socially acceptable form of social critique of girls sexual expression. The researchers from Cornell University found that similar sentiments appeared in nonsexual, same-sex friendship context as well. The study found that women—even women who were more promiscuous themselves—rated the JoanRead MoreSocial Injustices of Women in India Essay2553 Words   |  11 Pagesensure the equal treatment of women in all areas of India? According to the International Violence Against Women Act on Amnesty International’s site, â€Å"Violence against women and girls represents a global health, economic development, and human rights problem. At least one out of every three women worldwide has been beaten, coerced into sex, or otherwise abused in her lifetime, with rates of domestic violence reaching 70% in some countries.† This abuse of women and their rights is something moreRead MoreActive Shooter7891 Words   |  32 Pagesthat no two schools are the same. Understanding this can lead us to the conclusion that it is impossible to have one global plan or program that can be 100% effective in all schools. â€Å"Violence prevention programs work best when they incorporate multiple strategies and address the full range of possible acts of violence in schools. For any set of policies to work, it must be established and implemented with the full participation and support of school board members, administr ators, parents, studentsRead MoreDeclaration of Independence9744 Words   |  39 Pagesunconstitutional measures, including taxing the colonists without consent, cutting off their trade with the rest of the world, curtailing their right to trial by jury, and altering their charters. The third set of charges, numbers 23-27, assails the kings violence and cruelty in waging war against his American subjects. They burden him with a litany of venal deeds that is worth quoting in full: He has abdicated Government here, by declaring us out of his Protection and waging WarRead MoreStudents’ Views on Filipino Historians’ Articles About Jose Rizal as the National Hero of the Philippines6767 Words   |  28 Pagesexile in London, and Prof. Ferdinand Blumentritt. Besides, no Filipino has surpassed him yet, he is honored by public worship after his death, and is recognized by both local and foreign intellectuals, and Morong was renamed as Rizal province to give honor to the national hero. Jose Rizal’s works, as many of the Filipinos believed, have been an instrument to awaken the sleeping thoughts of the Filipinos toward nationalism. One of which, is the famous novel Noli Me Tangere, where a significant characterRead MoreThe Niger Delta Struggles: Its Implications for Resource Control.17990 Words   |  72 Pagesethnic nationalities. The current and fourth stage of the transformation has seen the entrance of youths, youth militancy and youth militias with volatile demands and ultimatums that have accentuated the scale and intensity of confrontations and violence with the multinationals and the state. The youths presently spearhead and constitute the vanguard of Niger-delta conflict nationalists. They chart the course of methods, tactics and strategies and define the momentum, vitality, vocalization andRead MoreDiversity at Disney5774 Words   |  24 Pagesis pre-school entertainment, with engaging stories, fun songs and positive lessons about community, friendship and problem solving making the lesson passively and effectively learned. Diversity also features prominently in Disney TV for 6 to 14-year-olds. From the multicultural cast of High School Musical to The Cheetah Girls and Cory in the House, programming reflects people of different cultures and ethnic backgrounds. While the programs often highlight themes of Who am I? and Where do I belong

The Life Of Fahrenheit 451 By Ray Bradbury - 989 Words

Dehumanization in Fahrenheit 451 Humans typically have traits setting them apart from other species in the world, such as a conscious, feelings, and personal interests. Dehumanization remains a collective theme among dystopian literature; it occurs when someone treats a group of people as less than human, which strips them of human characteristics. Often times, the dehumanization of others does not go as far as physical harm or violence; however, it has the same negative result. Without necessary human traits, people tend to be less satisfied with life and as a result, not happy. Fahrenheit 451, written by Ray Bradbury, is a story about Guy Montag, a fireman in a world where firemen burn books to oppress independent thought. Bradbury illustrates the theme of dehumanization by portraying characters who lack personalities, emotions, and personal opinions. The characters’ lack of personalities accounts for a significant part of dehumanization portrayed by Bradbury. In the beginning, Montag meets a sixteen-year-old girl named Clarisse McClellan, who says â€Å"[My] psychiatrist wants to know why I go out and hike around in the forests and watch the birds and collect butterflies† (Bradbury 20). Clarisse is the exact opposite of an ideal citizen; she has hobbies, interests, and enjoys asking â€Å"why?† The citizens of the strange world think of Clarisse differently from others simply because she has a personality and enjoys participating in pleasurable activities. In Rafeeq O.Show MoreRelatedRay Bradbury s Fahrenheit 4511360 Words   |  6 Pages Ray Bradbury and his Fahrenheit 451 Future Technology has had many great contributions, but is it destroying America as author Ray Bradbury foreseen back in the 1950’s. The intent of this paper is to explain how Fahrenheit 451, which was written over 65 years ago, has begun to come true in some aspects of American society today. The intended audience for this paper is fellow students who have not read this novel, and the professor. Ray Bradbury’s role in Fahrenheit 451 is to help readers understandRead MoreFahrenheit 451 - Power of Books1470 Words   |  6 Pagesthe power of books. Fahrenheit 451 (1953), written by Ray Bradbury depicts a dystopian society which, due to the absence of books, discourages intellect and punishes free-will. As receptacles of knowledge, books give human beings a unique power, as they encourage and nurture intellect and understanding. The intellectual metamorphosis that Montag undergoes renders him aware of this fact, making him an incredibly dangerous figure in the society of Fahrenheit 451. Despite Montag’s understandingRead MoreRay Bradbury Once Said, â€Å"Collecting Facts Is Important.1517 Words   |  7 PagesRay Bradbury once said, â€Å"Collecting facts is important. Knowledge is important. But if you don t have an imagination to use the knowledge, civilization is nowhere† (www.brainyquote.com). This powerful quote said by the author of the novel, â€Å"Fahrenheit 451,† provides insight to the overlying problems found in the futuristic utopian society. Ray Bradbury is well known for his masterful u se of words to fill his novels with theme. Do we, as readers, pick up on the many universal ideas, or themes, authorsRead MoreRay Bradbury Compare And Contrast Essay903 Words   |  4 PagesComparing and Contrasting Characteristics Ray Bradbury’s creation of character Montag in Fahrenheit 451 mirrors his own personal fears, social expectations, and importance of relations. Fahrenheit 451 is split up into 3 characteristics that the author, Ray Bradbury and the main character, Guy Montag share, bringing them to show their most common interests†¦ their love for book. They are willing to go to the fullest extinct for their passion without letting anything get in their way and taking allRead MoreEssay on Fahrenheit 451, by Ray Bradbury972 Words   |  4 PagesIn Fahrenheit 451 by Ray Bradbury, irony is used to convey information and it contributes to the overall theme of the novel. Written during the era of McCarthyism, Fahrenheit 451 is about a society where books are illegal. This society believes that being intellectual is bad and that a lot of things that are easily accessible today should be censored. The overall message of the book is that censorship is not beneficial to society, and that it could cause great harm to one’s intelligence and socialRead MoreFahrenheit 451 Critical Essay1607 Words   |  7 Pagesï » ¿Lintang Syuhada 13150024 Book Report 1 Fahrenheit 451 Critical Essay Human beings are naturally curious. We are always in search of better ideas, and new solutions to problems. One of a basic idea of Indonesia has been freedom of thinking and a free flow of ideas. But in some societies, governments try to keep their people ignorant. Usually, this is so governments can keep people under control and hold on to their power. In trying to keep people from the realities of the world, these oppressiveRead MoreCold War in the Eyes of Ray Bradbury1689 Words   |  7 PagesRay Bradbury, from small town America (Waukegan, Illinois), wrote two very distinctly different novels in the early Cold War era. The first was The Martian Chronicles (1950) know for its â€Å"collection† of short stories that, by name, implies a broad historical rather than a primarily individual account and Fahrenheit 451 (1953), which centers on Guy Montag. The thematic similarities of Mars coupled with the state of the American mindset during the Cold War era entwine the two no vels on the surfaceRead MoreEssay On Ray Bradbury1154 Words   |  5 Pages Who is Ray Bradbury? Well many of you probably already know who he is. He is an author who wrote many good books such as Fahrenheit 451, The Martian Chronicles, The Illustrated Man, and The October Country. I have read his book Fahrenheit 451 and it was a spectacular piece of art. In this paper you will learn more about this legendary author named Ray Bradbury. Ray bradbury was born August 22nd, 1920 in Waukegan Illinois. He died June 5th, 2012 in Los Angeles California at the age of 91. Read MoreFahrenheit 451 Should Not Be Banned1638 Words   |  7 Pages â€Å"Are you crazy? Fahrenheit 451 should not be banned! This is an astonishing novel, written by the ingenious author, Ray Bradbury. He is the one who wrote the novel with so many beneficial, underlying messages, which happen to be true about our lives and even more so about our society. It offers so much more than what you think†, I disagreed as I interjected the outraged crowd of opinionated individuals, who protested outside of the Wheatfield Public Library. As most in this community can tell,Read MoreSociety In Fahrenheit 4511659 Words   |  7 PagesOur society is heading for destruction, similar to the destruction in Ray Bradbury’s novel Fahrenheit 451. In this novel, the characters live in a society that is truly awful, but the author shows us that our society is heading down that path also. However, in the story, the beliefs of the main character Guy Montag change drastically, from beginning the novel as an oblivious citizen to ending it by trying to change his society for the better. Guy lives in a society in which the government outlaws

Lucy Grealy Free Essays

What is beauty? Beauty, by definition, is, â€Å"the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit† (Merriam-Webster). Throughout her life, Lucy Grealy struggles with her own definition of beauty. To her, beauty equals happiness. We will write a custom essay sample on Lucy Grealy or any similar topic only for you Order Now As a cancer patient, she underwent many surgeries which left her with a disfigured face. Since she did not think she was beautiful, she was not happy, or rather, she would not allow herself to be happy. â€Å"I didn’t deserve it, and thus I shouldn’t want it. She blames all of her unhappiness and misfortune on the way her face looks, when in reality, she is causing herself to be unhappy by dwelling on the negative aspects of her life. She says, â€Å"I again named my own face as the thing that kept me apart, as the tangible element of what was wrong with my life and me. † To Lucy, it is easier to assume that everyone thinks she is ugly and to wallow in self-pity than it is to try to live her life normally, and to try to be happy with herself. Throughout the book, it sometimes seems that Lucy is almost proud of her condition. It gives her a chance to focus on herself very closely.Even when her face is restored to normal for a short period, she is not happy. Something was wrong: was this the face I had waited for through eighteen years and almost thirty operations? I couldn’t make what I saw in the mirror correspond to the person I thought I was. It wasn’t only that I continued to feel ugly; I simply could not conceive of the image as belonging to me. It even seems that she actually enjoys being unhappy to an extent. No matter what happens in Lucy’s life, she always finds a way to be dissatisfied with it, and thus cannot move on towards becoming happy.It is almost selfish of her; she can own her unhappiness, and no one can change that. Not her family, friends, or even cancer. It is something that she can always be sure of ; it is the one stable thing in her life. As she grows older, Lucy looks to other places for fulfillment. She turns to sex as a way of acceptance. â€Å"I thought I could use my body to distract people from my face. It made me feel worthy: I even got dressed up to go to the supermarket. † Even though she still feels â€Å"ugly,† Lucy believes that having lovers will bring her happiness.It doesn’t. In the end, she is still unhappy as ever, and this makes her feel even uglier. She does manage to make friends, and these help her self-esteem to an extent. She saw her friends as she wished to be seen. She says, Through them I discovered what it was to love people. There was an art to it, I discovered, which was not really all that different from the love that is necessary in the making of art. It required the effort of always seeing them for themselves and not as I wished them to be, of always striving to see the truth of them.Lucy wished that people could see her this way. She longed for them to look past her face and see what was inside of her. However, she herself focused on her face so much that it was almost impossible for someone to look past it. Looking back on her life, Lucy states, I used to think that truth was eternal, that once I knew, once I saw, it would be with me forever, a constant by which everything else could be measured. I know now that this isn’t so, that most truths are inherently unretainable, that we have to work hard all our lives to remember the most basic things.Society is no help. It tells us again and again that we can most be ourselves by acting and looking like someone else, only to leave our original faces behind to turn into ghosts that will inevitably resent and haunt us. I do not think that Lucy was ever totally satisfied with herself. I think she spent all of her life focusing on what was wrong with her, and she never gave herself a chance to be happy. She could have been happy, had she not blamed everything on being â€Å"ugly. † Her own self-perception became a self-fulfilling prophecy that she could not undo. How to cite Lucy Grealy, Papers

Impact Of ICT On Tourism And Hospitality Industries Sample

Chapter 1: Introduction 1.1 Introduction With the advent of Information and communication technology (ICT) tools management in tourism and hospitality sector has become easier (Akehurst, 2008). Majority of the hotels are now able to manage their customers and functions with the help of e-tourism, e-promotions, e-booking and e-commerce systems. The use of the official websites, social sites and also mobile tourism apps have helped different hotels in the tourism sector to keep connected with the customers about the recent offers and packages. There are several companies in the hospitality and the tourism industry that engages in the application of the ICT in the tourism industry that helps in minimizing the time and also increases the efficiency of the operations in the tourism industry. There are various activities that can be conducted with the help of the ICT applications in the hospitality industry like check-in and check-out service, social media networking, room booking, acquiring details of the hotels etc. Does The Intricacy of The Topic Intimidate You? Tame Your Fear with Unmatched Assignment Help Services from Professional Writers. Travel apps also allow the customers to check conveniently the flight and train timings online, to get reviews and ratings about the destinations, hotels and airlines services and also to book online tickets. According to (Ali and Frew, 2014) the use of ICT tools have reduced the work load of the employees in the hospitality sector. For instance the travelers dont have to wait in long lines at the airport for check in because all international airports are now equipped with auto check in systems. Thus it is evident that there are several advantages of using ICT in the industry, there are certain drawbacks. The application of ICT can be very expensive for the organizations but it can provide significant benefit to the consumers. It can be difficult for smaller organizations to implement the ICT technology due to its extensive cost. Another disadvantage of the measure is the security risk that is seen in case of ICT use due to high cyber crime rate. The social media has also played sig nificant role in ICT application in the industry. The social media network like facebook and twitter are used extensively in recent times as promotional tools and it can also be used as information and feedback space for various organizations. 1.2 Background of Ritz-Carlton millennia hotel, Singapore Located in the commercial and business area of Millenia Singapore, Ritz Carlton hotel is run by Ritz Carlton group of company which has over 84 luxury hotels in around 26 countries. The Singapore branch was opened in 1996 with a view to provide comfortable and luxury service to all eminent guests (THE RITZ-CARLTON, 2015). The visitors of Ritz-Carlton can discover the fact that a traditional canvas is not always required for the work of art. The hotel has a stunning structure and it is designed by Kevin Roche, who is Pritzker price-winning architect. The hotel has contemporary style and it has subtle oriental touches against the backdrop of city skyline and Marina Bay. The guests of the hotel can experience of a luxury five star hotel and they can immerse in visually stimulating sight with 4,200 contemporary art pieces. There are luxury restaurants in the hotel and these are perfect venue for receptions and weddings as the hotel offers exquisite and state-of-the art facilities to the customers (THE RITZ-CARLTON, 2015). The hotel is designed to provide external views of Marina Bay or Kallang Bay from all 680 guest rooms. For the entertainment facilities the hotel provides roof top club, private lounge, rooms equipped with Bulgaria bath facilities, flat screen televisions and personal butler service. The hotel comprises of 32 floors and 2 basements and provides two ranges of food restaurants namely the Signature restaurant and Greenhouse restaurant to serve the different ranges of customers (THE RITZ-CARLTON, 2015). The hotel serves various business clients by organizing business meetings, product launches and fashion shows within the tropical themed garden, 12 meeting rooms and function rooms in the premises. The management of the hotel also arranges for cheap holiday packages of Singapore and facilitates easy e-bookings through online commerce system. 1.3 Aims of research The research aims to determine the effects and impacts of the tools of Information and communication technology within the overall hospitality and tourism sector keeping in mind the case of Ritz Carlton Millenia Hotel Singapore. 1.4 Objectives of research To analyze the effect of ICT on the overall hospitality and tourism sector To analyze the effectiveness of the ICT tools in the business process of Ritz Carlton Millenia Hotel Singapore To recommend the various tools that can be suitably used by the Ritz Carlton Millenia hotel to make its service better 1.5 Summary This chapter aims at providing an in-depth knowledge about the ICT applications used in the hospitality and tourism sector. Further the chapter gives an overview of the features and services of Ritz Carlton Hotel, Singapore and describes the objectives and the aim of the researcher behind conducting of the study. Chapter 2: Literature review 2.1 Introduction This chapter deals with the analysis of the various concepts and academic theories in relation to use of ICT in tourism and hospitality industry. The chapter will help the researcher to progress with the research based on the information collected from the academic journals and books. 2.2 Concept of Information and communication technology (ICT) According to (Andreu et al., 2010) ICT combines all kinds of modern technologies like satellite systems, mobile apps, video conferencing and e systems which have enabled the tourism as well as all industries to develop a proper management of business and customers. The four major aspects of ICT that are used within any organizational framework are namely the hardware or the external devices, the software or the programs, telecommunication services and also the human ware which comprises of techniques of managing the customers effectively. Balaguer and Pernas, 2013, opined that the use of the telecommunication software like social media apps, Google plus apps, Smartphone apps , travel apps have helped the customers and the managers of tourism industry to stay connected at all places of the world. The hardware or the external devices like the digital television, smart phones, laptops and computers, security machines, e bill payment systems have also contributed in reduction of time as well as cost of organizations. In the recent years the organizations have also implemented human software systems like customer relationship management (CRM), management information system (MIS) and Data base management system (DBMS) for the better management of the customers demands. The ICT plays vital role in increasing the efficiency and the productivity of the organizations and it can also improve the communication process of the organizations. An organization can make effective decisions on the basis of the technology and it also manages the procedures and processes of the business in terms of information collection (Barreda and Bilgihan, 2013). 2.3 Role of ICT tools in Tourism and hospitality sector Compared to other sectors of the global economy the tourism industry in one of the fastest growing sector generating around more than 35% of the total global services Hence Berne, Garcia-Gonzalez and Mugica, 2012 opined that effective and high speed ICT infrastructure and software applications on being used in the tourism sector allow customer management and supply chain management of the companies. Following benefits are noted in the tourism and hospitality sector due to use of ICT technologies. The hotels and travel companies are able to provide individualized and personalized information on travel packages and hotel rates on their websites With the social and economic ratings of the destinations and the hotels in the social media networks the customers are able to chose the desired location and hotel Helps to strengthen the brand image through promotions of press releases and new discounted packages though the websites and Twitter. Quick and hassle free system of online reservation and online receiving of the payment has reduced the work burden of the employees of the hospitality sector. ICT facilities in the hotel rooms like wifi internet access, digital television and data ports make the accommodation pleasurable for the customers (Bowden, 2007). ICT is one of the most useful and effective tools for managing the external environment of the hospitality industry. The organization can involve in effective communication with the consumers by using appropriate ICT technology. Here several social media networkd like facebook and twitter can be used to interact with the consumers. On the other hand, interaction with the consumers can also be done by using other video calling tools like box maul, hotmail, Gtalk, skype etc. the consumers need to be updated regarding various facilities and the services and that can help in maintaining customer relations (Carvo, 2010). So it can be said that the ICT is one of the effective measures of achieving the goals and objectives of an organization. In present scenario most of the hotels use the ICT facilities in order to input the documents of the customers at the time of check-in. It is known that the use of smartphones has been extensive in recent times and it is also used to find hotels and in various locations and it also allows direct access to the required information by the users. The consumers can also make payments and book the rooms from the device (Chia, 2011). 2.4 Impact of ICT on business operations of hospitality industry DiPietro and Wang, 2010, opined that the use of the ICT tools have huge benefits for the travel and hotel companies. However the extensive use of the ICT technologies may bring about certain negative impacts on the business process of the organizations. The use of e payment system may result in wrong monetary transaction which will affect the goodwill of the company. Moreover the hotel websites or the ratings from the social media may be misleading in respect of information about the hotels and travel packages. Moreover Dudensing, Hughes and Shields, (2011), commented that majority of the websites of the Asian hospitality industry lacks mobile portability. Hence the customers are not able to view them as and when required. In some cases it is also found that the employees of the hotel or the tourism industry dont have proper training of ICT use. It is evident that ICT implementation in any business unit can provide extensive benefits to the organizations. In the hospitality industry, ICT can significantly increase the efficiency of the operations and it can provide several opportunities to the organizations as well as the consumers. In present times each and every hotel has their own websites that is created for providing open access information to the consumers. In various social network sites, the hotel creates pages for interacting with the consumers (Gjerald and Lyngstad, 2015). 2.5 Concept of E-tourism As per the data of Travel Industry Association of America the products of the travel and tourism industry are one of the most frequent online transacted products. Most of the tourism products are purchased through e commerce or m commerce. The concept of E tourism includes concepts of e airlines, e hospitality, e tour operators, e travel agencies and e destinations. E airlines: Since 1962 the airline authorities in different countries have introduced the e reservation system which enabled the customers to get information relating to the best routes and fares along with availability of travel agencies in the display board. This made the flight system convenient for the tourists (K, 2014). E hospitality: ICT tools have been extensively used in the hotel operations reshaping the marketing function and improving the total efficiency of the operations as well as the work force. The organizations with large departments, transactions, arrivals, departures and reservations find the use of ICT tools effective for the management. E tour operators: The tour operators require the ICT tools for constant interaction with their partners for arrangement of the accommodation and transportation purposes. The introduction of intranets, extranets and internet has helped the tour operators to co ordinate and exchange timely information and resolve potential problems. For instance some of the tour operators allow consumers to make online alteration of their tour packages and also make suggestions for their preferred food items (Lu and Stepchenkova, 2014). E destinations: The uses of the tools of Destination management system (DMS) have helped to combine the tourism supply at destination. The Destination Integrated Computerized Information Reservation Management Systems (DICIRMS) helps the hospitality sector by integrating all information required for tourism industry as well as destinations. 2.6 Web Evaluation With the introduction of ICT websites promotion has become an important aspect of online promotion of the hospitality and tourism industry. Hence web evaluation of the company websites of the hotels and tour agencies are an important task on the parts of the management of the hotels and the tour agencies (Minghetti and Buhalis, 2009). 2.6.1 Quantitative Approach: Here the quantitative approach can be considered as well for the web evaluation. The numerical data measurement like flow of traffic can be measured using the following tools. Technology Appetence Model (TAM): Perceived Usefulness: the job performance can be more effective with the help of perceived usefulness as it will increase the ability of relevant information search. Perceived Ease of Use: the site needs to be made user-friendly and thus interactive design needs to be used for navigating the searching methods for the provision of exact searcg option for the users (Novak and Schwabe, 2009). In this diagram, the Technology Appetence Model is shown. 2.6.2 Qualitative Approach: For managing and defining the websites, the perception of the users is very important. The perception of the users can also help in maintaining the quality of the website by filling the performance gap (Richard, Thirkell and Huff, 2007). Here several qualitative approaches can be used for analyzing the quality of a website like interactivity, usability, design, and coverage accuracy etc. The most appropriate technique for the evaluation of a website is DCIU that is Design, Contents, Interactivity and the Usability. Design: the design refers to the visual attractiveness of a website or how the website is presented. The use of layout, pictures, color, font size, animations etc can increase the appeal of the website. Thus the design of the website can increase the attractiveness of the users (Stepaniuk, 2014). Contents: the contents are very important part of the website as it is the main source that needs to be accessed by the users. It is very important to include all the relevant information regarding the organization and add various applications that can provide complete satisfaction to the users. Interactivity: the interactivity is another important feature or quality of a website. The website should include the responsiveness or the communicative means for the users so that they can interact within the website with the hotel (eri and Gil-Saura, 2012). Usability: It is very important that the website is user-friendly as it can increase the customer satisfaction and the users can easily gain access to information and it also increases the efficiency of the website. There are several aspects such as layout of booking, feedback and enquiry area, blog page, advance booking, navigation, contrast, for the hotel website. 2.7 Search Engines: Search engine is also one of the effective tools of ICT that can be used for benefitting the organizations in the hospitality industry. There are multiple search engines in the industry like Google yahoo, Bing, MSN. It is evident that most of the people use these search engines to gather information regarding the hotels. Thus it is very important to gain a good ranking in these search engines so that the value can be optimized. The following tools can be used for improving positions in the search engine (Richard, Thirkell and Huff, 2007). Search Engine Marketing (SEM): The hotel websites can gain better position in the search engine with the help of Search engine marketing. It can provide effective position to the hotel website. Most of the developers use paid SEM for increasing the traffic of the website. Search Engine Optimization (SEO): the SEO can also be used for improving the presence of the hotel website in the search engine. Various factors can be considered here for the high listings of the website in the search engine. These factors are accuracy of keywords, images, videos etc (Lu and Stepchenkova, 2014). When a hotel website gains higher visibility, it attains higher ranks. Some of the techniques of increasing the rank is SEO, SEOmoz, Likscape etc. 2.8 Summary: In this chapter several theories are presented related with the ICT and how it can be used or the benefits of the hotels in the hospitality industry. Here several tools and techniques used in ICT are also discussed. Chapter 3: Research Methodology 3.1 Introduction This chapter deals with the identification of the different techniques and the philosophies that will be used by the researcher in the following study. The chapter will show the justification behind adoption of the chosen philosophy, approach, methods and designs. In order to critically evaluate the effectiveness of the ICT tools the researcher has taken the help of different books, academic journals, reviews and blog opinions (Lu and Stepchenkova, 2014). This chapter outlines the use of appropriate methods which has helped in completion of the research. 3.2 Research philosophy Post positivism According to Turabian, (2007) research philosophy is the type of mindset that the researcher is about to adopt at the beginning of the research. The mindset affects the results of the research. The researcher has undertaken the post positivism philosophy for presentation of the ideas by analyzing the theories, background information and values because this will help the researcher to make an in-depth analysis of the effectiveness of ICT in the tourism sector. 3.3 Research approach Quantitative and qualitative approach Majority of the surveys about the hospitality industries are conducted with the opinions of the customers. The researcher in this study will adopt two major approaches namely the Quantitative approach and the Qualitative approach. Turbian, (2007) opined that quantitative approach deals with analyzing the opinions of the customers using various statistical methods like SPSS, excel etc. On the contrary the qualitative analysis will help the researcher to evaluate the responses of the managers and the internal employees of the organization. In this case the researcher will use the quantitative approach in order to evaluate the opinions of the customers of Ritz Carlton in analyzing the effectiveness of the ICT tools within the hotel. Further with the help of the qualitative techniques the researcher will be able to analyze the responses of the managers of Ritz Carlton. For evaluation of design, content, interactivity and usability (DCIU) the qualitative responses are to be used. 3.4 Research design Descriptive design Creswell, (2003) opined that research design is the blue print of the research methods that are to be used for the purpose of research. Hence selection of appropriate design is very important to the success of the research study. There are three different types of research designs namely explanatory, exploratory and descriptive. For the purpose of convenience the researcher has used the descriptive design in the following study. Creswell, (2003) opined that descriptive design helps a researcher to observe the facts about the research and make surveys about the related topics for conducting of the research. Hence the researcher here will be able to make an in-depth analysis of the topics like th website effectiveness of Ritz Carlton and the ranking of the hotel in SERP. 3.5 Data collection method 3.5.1 Data collection technique Online survey The use of appropriate data collection methods will help the researcher to collect the necessary data for the evaluation purpose. The researcher in this study has selected the online survey method for the collection of the responses from the users of online services of Ritz Carlton. The use of the online survey methods have also helped the researcher in maintaining low budget for the study and also helped the researcher to gather information about other hotels in Singapore. 3.5.2 Data collection tools Structured questionnaire The researcher in this study has used structured questionnaires for the purpose of online survey. According to Cresswell, (2003) the use of this questionnaire enables the researcher to make low involvement levels and include high number of responses. The use of the structured questionnaire will make it easy for the online respondents to quickly mark the correct option from among the different stated options in the questionnaire. The researcher has used 20 multiple choice questions within the structured questionnaire to analyze the effectiveness of the Ritz Carlton websites in terms of user friendliness, contents and designs. 3.5.3 Data collection process The researcher has used a unique method for the collection of the data about the website. Among the total population the researcher has targeted the potential group of people who are planning to make trips in the recent future to make a visit to the official website of Ritz Carlton. After the browsing of the website the group of customers were asked to fill up the online survey forms. This has helped the researcher to understand the effectiveness of the website of the hotel to the users. Moreover the researcher has also taken the opinions of the group of people who have already availed the services of Ritz Carlton to understand their level of satisfaction. 3.6 Sampling method and sample size 3.6.1 Sampling method Non probability According to Creswell, (2003) generally two types of sampling methods are used namely probability sampling and non probability sampling. The researcher in this case has used the non probability sampling method for the purpose of selection of target samples. The non probability sampling method has helped the researcher to follow a purposive method for the selection of the target sample population. On the contrary use of the probability sampling would have made it difficult for the researcher to select purposively rather the sample population would have to be selected randomly which would have hampered the quality of the research. 3.6.2 Sample size The researcher has selected total 70 respondents as a sample size for the evaluation of the objectives of the research. 3.7 Data analysis method Different methods were used by the researcher for the purpose of analyzing the quantitative data collected from the online surveys. The methods like Excel spreadsheets and the functions like sorting, charting, conditional formatting, what if analysis, pivot tables, filtering and data analysis formulas were used for the purpose of making the tables and the graphs based on the responses of the customers. 3.8 Summary The chapter shows the various techniques that the researcher has used in analyzing the responses of the customers about the effectiveness of the ICT tools in hotel Ritz Carlton, Singapore. 4. Chapter 4: Data analysis and Interpretation This chapter aims at presenting the findings and making interpretations about the responses based on the preparation of various tables and graphs to show the effectiveness of the ICT tools within the Ritz Carlton Hotel. 4.1 Response rate 4.2 Demography analysis 4.2.1 Gender analysis 4.2.2. Age group analysis In the following diagram the age group of the respondents has been represented. 4.3 Behavior of the respondents How many times do you pay visits to the website of hotels? In the following diagram the percentage of the frequency of visits is represented. 4.4 Analysis of the perception of respondents towards design, content, interactivity and usability (DCIU) 4.4.1 Design of the webpage How important is the design or the visual appearance of the hotel website? In the following diagram the response rate of design is shown. 4.4.2 Content of the website How significant according to you is the content provided in the hotel website? In the following diagram the response rate of the content is given. 4.4.3. Interactivity of the Website: In the following diagram the response rate for interactivity is given. 4.4.4. Usability: In the following diagram, the response rate of usability is given. 4.4.5 Overall Satisfaction level of the Users of Website: In the following table the overall satisfaction level of the users of the Hotel website can be presented. In the following diagram the satisfaction level can be shown. Chapter 5: Recommendations and Conclusion: Recommendation: Here various recommendations can be provided. It is known that customer satisfaction is the one of the most important factors especially in the service industry. Thus organizations should take measure for increasing the satisfaction level of the consumers. In the Ritz-Carlton hotel several ICT technologies can be implemented for increasing the satisfaction level of the consumers. The use of mobile devices can be very effective for the portability and increasing the access network. The organization should continuously work on the hotel website and they should add more applications for increasing the interactivity and access to the website. Conclusion: Here it can be concluded that ICT is very useful in the hospitality industry. It is evident that the organizations can use various tools of ICT for increasing the satisfaction level of the consumers and they can also achieve increased efficiency in the market. In recent economic scenario, the level of competition is very high thus it is necessary for the organizations to gain the competitive advantage in the industry and increase their market share. The ICT technology can significantly help the companies to gain benefits in the market and it can increase the opportunity for the hotels for greater customer benefit and thus satisfaction. Here the website analysis of the hotels has been conducted as well and various findings are presented. Measures should be taken by the organization in terms of the results. References Akehurst, G. (2008). User generated content: the use of blogs for tourism organisations and tourism consumers.Service Business, 3(1), pp.51-61. Ali, A. and Frew, A. (2014). ICT for sustainable tourism: a challenging relationship?.Inf Technol Tourism, 14(4), pp.261-264. Andreu, L., Alds, J., Bign, J. and Mattila, A. (2010). An analysis of e-business adoption and its impact on relational quality in travel agencysupplier relationships.Tourism Management, 31(6), pp.777-787. Balaguer, J. and Pernas, J. (2013). Relationship between spatial agglomeration and hotel prices. Evidence from business and tourism consumers.Tourism Management, 36, pp.391-400. Barreda, A. and Bilgihan, A. (2013). An analysis of user generated content for hotel experiences.Journal of Hospitality and Tourism Technology, 4(3), pp.263-280. Berne, C., Garcia-Gonzalez, M. and Mugica, J. (2012). How ICT shifts the power balance of tourism distribution channels.Tourism Management, 33(1), pp.205-214. Bowden, J. (2007). The Rise of the ICT-Dependent Home-Based Travel Agents: Mass Tourism to Mass Travel Entrepreneurship.Information Technology Tourism, 9(2), pp.79-97. Carvo, S. (2010). Embracing user generated content within destination management organizations to gain a competitive insight into visitors' profiles.WW Hospitality Tourism Themes, 2(4), pp.376-382. Chia, A. (2011). Welcome to Me-Mart: The Politics of User-Generated Content in Personal Blogs.American Behavioral Scientist, 56(4), pp.421-438. Creswell, J. (2003).Research design. Thousand Oaks, Calif.: Sage Publications. DiPietro, R. and Wang, Y. (2010). Key issues for ICT applications: impacts and implications for hospitality operations.WW Hospitality Tourism Themes, 2(1), pp.49-67. Dudensing, R., Hughes, D. and Shields, M. (2011). Perceptions of tourism promotion and business challenges: A survey-based comparison of tourism businesses and promotion organizations.Tourism Management, 32(6), pp.1453-1462. Gjerald, O. and Lyngstad, H. (2015). Service risk perceptions and risk management strategies in business-to-business tourism partnerships.Tourism Management Perspectives, 13, pp.7-17. K, S. (2014). Significance of User-Generated Content in Travel and Tourism: An Exploratory Study.Journal of Tourism Hospitality, 03(03). Lu, W. and Stepchenkova, S. (2014). User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software.Journal of Hospitality Marketing Management, pp.1-36. Minghetti, V. and Buhalis, D. (2009). Digital Divide in Tourism.Journal of Travel Research, 49(3), pp.267-281. Novak, J. and Schwabe, G. (2009). Designing for reintermediation in the brick-and-mortar world: Towards the travel agency of the future.Electronic Markets, 19(1), pp.15-29. Richard, J., Thirkell, P. and Huff, S. (2007). An Examination of Customer Relationship Management (CRM) Technology Adoption and its Impact on Business-to-Business Customer Relationships.Total Quality Management Business Excellence, 18(8), pp.927-945. eri, M. and Gil-Saura, I. (2012). ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions.Journal of Hospitality Marketing Management, 21(8), pp.821-851. Stepaniuk, K. (2014). USER GENERATED CONTENT IN THE ASSESSMENT OF THE PERCEPTION OF THE TOURISM ENTITY IMAGE.ecoman, 19(3). THE RITZ-CARLTON, M. (2015).Luxury Hotels Singapore - Singapore 5 Star Hotel | The Ritz-Carlton. [online] Ritzcarlton.com. Available at: https://www.ritzcarlton.com/en/Properties/Singapore/Default.htm [Accessed 16 Jan. 2015]. Turabian, K. (2007).A manual for writers of research papers, theses, and dissertations. Chicago: University of Chicago Press.